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COMPANY NEWS
12/20/2006
The article presents news briefs related to the marketing industry. A complaint was filed in November 2006, requesting that the online marketing practices of several companies be investigated.
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12/20/2006
The author recommends a marketing strategy for companies in which they would cut back on product or service features that are inconsequential in order to offer their customers exactly what they want at a lower price. He explains that this approach is most useful when cost reduction happens more quickly than price reduction.
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